SKU: 99308241246

[ARRIVED 20-JUN-2025] Seachem Prime 100ml

Sale price$10.80 Regular price$12.00
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Description

[ARRIVED 20-JUN-2025] Seachem Prime 100mlOverview Nearly all pet aquatics companies manufacture a product that removes chlorine. None of those, however, can compare in quality, concentration, or effectiveness to Seachems flagship product: Prime. Prime is the complete and concentrated conditioner for both fresh and saltwater. Prime removes chlorine, chloramine and detoxifies ammonia, nitrite, and nitrate. It is non acidic and will not impact pH. A further bonus for the reef hobbyistPrime will

Overview

Nearly all pet aquatics companies manufacture a product that removes chlorine. None of those, however, can compare in quality, concentration, or effectiveness to Seachem’s flagship product: Prime®. Prime® is the complete and concentrated conditioner for both fresh and saltwater. Prime® removes chlorine, chloramine and detoxifies ammonia, nitrite, and nitrate. It is non-acidic and will not impact pH. A further bonus for the reef hobbyist—Prime® will not over-activate skimmers.

Prime® is up to 5x more concentrated than competing products and is the second most concentrated dechlorinator on the market only after our own aquavitro® alpha™.

Prime® may be used during tank cycling to alleviate ammonia/nitrite toxicity. It contains a binder which renders ammonia, nitrite, and nitrate non-toxic, allowing the biofilter to more efficiently remove them. It will also detoxify any heavy metals found in the tap water at typical concentration levels. Use at start-up and whenever adding or replacing water. When transporting or quarantining fish, use Seachem StressGuard™. When adding new fish, use Stability®. Both are ideal for use with Prime®.

Directions

Use 1 capful (5 mL) for each 200 L (50 US gallons) of new water. For smaller volumes, please note each cap thread is approximately 1 mL. May be added to aquarium directly, but better if added to new water first. If adding directly to aquarium, base dose on aquarium volume. Sulfur odor is normal. For exceptionally high chloramine concentrations, a double dose may be used safely. To detoxify nitrite in an emergency, up to 5 times normal dose may be used. If temperature is > 30 °C (86 °F) and chlorine or ammonia levels are low, use a half dose.

FAQ

A: Prime® has a very distinct odor that is similar to sulfur which is completely normal.

A: The presence of small black specks occasionally occurs and is normal.

A: A Nessler based kit will not read ammonia properly if you are using Prime®... it will look "off scale", sort of a muddy brown (incidentally a Nessler kit will not work with any other products similar to Prime®). A salicylate based kit can be used, but with caution. Under the conditions of a salicylate kit the ammonia-Prime® complex will be broken down eventually giving a false reading of ammonia (same as with other products like Prime®), so the key with a salicylate kit is to take the reading right away. However, the best solution ;-) is to use our MultiTest™ Ammonia kit; it uses a gas exchange sensor system which is not affected by the presence of Prime® or other similar products. It also has the added advantage that it can detect the more dangerous free ammonia and distinguish it from total ammonia (total ammonia is both free ammonia and non-toxic ionized forms of ammonia).

A: Prime® works by removing chlorine from the water and then binds with ammonia until it can be consumed by your biological filtration (chloramine minus chlorine = ammonia). The bond is not reversible and ammonia is still available for your bacteria to consume. Prime® will not halt your cycling process.

I am going to assume that you were using a liquid based reagent test kit (Nessler based, silica). Any type of reducing agent or ammonia binder (dechlorinators, etc) will give you a false positive. You can avoid this by using our MultiTest Ammonia kit (not affected by reducing agents) or you can wait to test, Prime® dissipates from your system within 24 hours.

A: The detoxification of nitrite and nitrate by Prime® (when used at elevated levels) is not well understood from a mechanistic standpoint. The most likely explanation is that the nitrite and nitrate is removed in a manner similar to the way ammonia is removed; i.e. it is bound and held in a inert state until such time that bacteria in the biological filter are able to take a hold of it, break it apart and use it. Two other possible scenarios are reduction to nitrogen (N2) gas or conversion into a benign organic nitrogen compound.

I wish we had some more "concrete" explanation, but the end result is the same, it does actually detoxify nitrite and nitrate. This was unexpected chemically and thus initially we were not even aware of this, however we received numerous reports from customers stating that when they overdosed with Prime® they were able to reduce or eliminate the high death rates they experienced when their nitrite and nitrate levels were high. We have received enough reports to date to ensure that this is no fluke and is in fact a verifiable function of the product.

A: Prime® can be dosed every 24-48 hours.

A: Prime® does not remove ammonia, nitrite, or nitrate from the system. It simply binds with those compounds making them harmless to the inhabitants and still bioavailable to the beneficial bacteria.

A: Prime® will bind up those compounds for up to 48 hours. If they are still present after that time frame, they are released back into the water, unless Prime® is re-dosed accordingly. Also, if your ammonia or nitrite levels are increasing within a 24-hour period, Prime® can be re-dosed every 24 hours.

A: If your ammonia or nitrite levels are above 2 ppm, you can safely use up to 5 x the recommended amount.

A: No, as long as Prime® has been stored properly, it will last indefinitely.

A: Prime® can vary in smell based on the parameters in the warehouse during the time of manufacture. It does normally smell of Sulfur, but we have extensively tested the product and found that the difference in scent does not in any way effect how the product functions. It is still perfectly safe to use!

Shipping Notes
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SKU: 99308241246

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April L Patrick
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★★★★★ 5
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To start, I have been very happy with this purchase. A couple of key points for me are durability and being able to keep my dog's attention. I have had it for almost a year, just a month shy, and she hasn't managed to get through the foam outer shell even though she tries real hard to do so. Let's just say, she's hard to find toys for because of her habit of finding the point of failure where she can pick and gnaw at until the toy is no longer safe for her to have. With this toy, she not only found her match, but it also has her watching, waiting, and even stalking. Only one small issue has recently occurred: the motor has started having an issue where the charge doesn't hold, and it doesn't remain on afterwards. I have reached out to Cheerble directly to see about replacing it since I am still within their 12-month timeframe, and they responded right away.
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William Pearl
Louisville, US
★★★★★ 5
Quality product for the right dog...
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Honestly it's a really cool product well constructed and moves around on its own with several different modes. The design id brilliant with a tough rubber ball that unscrew to expose the element that makes it move in the middle. The dog won't be able to unscrew it but you can if you ever need to replace the ball for any reason but it would take some work for a dog to destroy the outer ball. Almost like "Kong" type material. The ball is about the size of a softball and the element inside is about the size of a golf ball. I thought my dog would love this but she was afraid of it, which is strange because she's afraid of nothing. Anyways I gave it to my neighbor upstairs and she has a yorkshire terrier who plays with it all the time so it all worked out great. Quality product . Good job!
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Reviewed in the United States on March 17, 2026
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Becky Rumble
Port Orchard, US
★★★★★ 3
Thought it was a good idea but not for my dog
Color: Blue
Seemed great but my dog continued to bark at it. Finally she hid it and I haven’t looked for it.
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Reviewed in the United States on May 30, 2026
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JohnF
Dallas, US
★★★★★ 2
Durability
Color: Blue, Color: Blue
won’t give this product 1 star because my dog still had a good time with it for a few hours. After opening and preparing it, I gave it to my dog and it definitely caught his interest. However, when he chewed on it, plastic pieces started breaking off and he began swallowing them. This product is definitely not suitable for aggressive chewers.
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Reviewed in the United States on May 24, 2026
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Anne
Dallas, US
★★★★★ 5
Winner !!!
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This amazed us. For perspective, we're talking about a three year old white german shepherd who if he's in the mood, has and can kill a toy within minutes or oddly enough be gentle with furry balls and carry them around as if they are his babies. He's an odd duck. Anyway, since he was a pup, and to this day, he'll play and entertain himself, he'll grab a ball, throw it up in the air, then pounce on it as if it's from outer space. It's really quite cute and funny. Because of those two things I was looking for something interactive that would entertain him and confuse him....let's be honest, watching a confused dog is one of life's great pleasures. I tried two other interactive balls and they were crushed immediately. After reading a lot of reviews, people with german shepherds said this ball actually had a life span. I thought the third time could be the charm and ordered one. Well, I think it actually may be from outer space because he's obsessed with it and hasn't taken a bite out of it. He hasn't once chewed it or even teared little pieces off. The three settings are great. Sometimes he likes one better than another, then forgets about the others. I'll change it up to one he hasn't seen in a while and the whole game starts over again. He'll throw it up in the air as he does with his others, watch it and try to figure out which way it's going to go. And yes, he will pounce on it if he times it right. The size is perfect, it's heavier than your average ball but, that's what make it sturdy. I have to sneak it away when he isn't paying attention to charge it, otherwise he'll sit, stare and cry if he knows it's on the counter charging. It's a lot of fun for all of us. I'm so happy I bought it...... I say give this ball a chance even if you have a beast with killer instincts. I'm buying another for a friends 2 year old golden retriever granddog. Thank you Cheerble.
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